![]() KUBRA President and CEO Rick Watkin shares more about KUBRA’s evolution in customer experiences and its recent acquisition of iFactor. ![]() Rick Watkin: The nucleus of the idea came from the founder of the business, Tim Conroy. ![]() ![]() He was selling large printers and inserters, and he realized that they weren’t being used to their full extent. He purchased several machines for himself and began renting them to multiple groups of people, thus maximizing their full capacity.Īs the business evolved, it took on a much broader view. In addition to printing and mailing invoices and bills, KUBRA began managing financial information by taking a closer look at the data in those invoices. This was 25 years ago, before the Internet became part of our culture. From there, KUBRA developed software and applications to support electronic experiences: electronic delivery of financial information, payments, inbound/outbound voice calls, text messages, emails and alerts. KUBRA became a ubiquitous interaction network between its clients and their customers. I was the eighth employee, and now, with over 500 employees, our purpose remains the same.Ĭan you talk about how KUBRA has evolved over the years? Since our inception, we have always looked at delivering the right interaction to the right person at the right time, every time. Watkin: In the early ‘90s, much of KUBRA’s focus remained on printing communications. I can tell you with great confidence that KUBRA will be among one of the leading companies to watch.Utility companies, such as gas, electric and water suppliers, were printing so many customer communications that they needed to outsource the process to our team. We will continue investing and developing scalable products on both platforms with the aspiration of forming the most advanced Customer Experience Management solution in the marketplace.Ģ016 boasts of exciting evolutions in technology and offerings and you can expect to watch companies capitalize on limitless growth across the mobile technology and payments platform. KUBRA will be providing our clients the opportunity of direct and more meaningful interactions with their customers. Harnessing the tremendous depth and talent of our combined technologies and service departments, we will catapult these agile technologies into extraordinary industry heights and client experiences. ![]() Broadcasting power outages, informing of energy usage and billing and payments, iFactor and their team of 70 people strong continue to successfully deliver. The addition of iFactor’s communication excellence will enhance the robust portfolio of KUBRA products.Īcknowledging a communication gap from utility provider to customer, iFactor addressed the necessity for communication services direct to customers using a variety of mobile methods. We have been monitoring iFactor’s impressive technology, its people and their remarkable growth to realize the prospective superior product offering potential to our clients, Our People and our shareholders. The start of 2016 brings with it the start of a new and exciting year for KUBRA.Īs of January 1st, 2016 I am tremendously excited to announce that KUBRA has acquired leading-edge customer communication provider, iFactor. ![]()
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